Building a product in a startup and a mature company are going to take different paths in product building — startups build in a sense of urgency, while established companies take their time and put far greater emphasis on minimizing risks. That translates into strategy, politics, and team structure, but in the end, a product flies or flops at the hands of customers.
Without traction, aka a sustainable level of customer growth, your startup will surely languish and die. Sad, yes, but true nonetheless. But wait! You did your research, you built a solid product, reached out to your potential user base, so why isn’t anyone buying? It’s tough to overturn poor uptake, but it can be done. […]