Ever since Apple released iOS 7 on September 18, 2013 there has been an ongoing conversation about the advantages and disadvantages of Skeuomorphism vs Flat Design. The irony to Apple’s introduction of flat design in 2013 is that Microsoft had already been doing this since 2010 when they released Windows Phone 7. Before Microsoft’s introduction […]
We recently wrote a post about the psychology behind switching software, but today we want to give you some tactics that may convert users from one software to another. The purpose of every technology is to solve a unique problem, and form lasting relationships with users so that they use the product as if it […]
Consumers often fail to buy and switch over to products that are objectively better, more innovative, or smarter valued for an individual or business. This has much less to do with economic and utilitarian value and more to do with emotional whims and established behaviors.
Shiny new projects hold such promise, so why do they often fade into oblivion? No matter what the task — a programming project, a new diet, a simple chore — it can be vexing when not finishing projects become a pattern. In fact, it’s downright harmful. In research settings, people who procrastinate have higher levels […]